Measuring Sustainability

Published Thursday, May 01, 2008

By year's end, 2008 will un-doubtedly have made its mark in many ways, but it doesn't look like a stellar economy will be one of them. Rental companies are faced with an interesting decision: Demand remains strong for many types of rental products and equipment, but how much should an owner expand the inventory to capture more of that business? How do owners balance opportunity with caution when it comes to allocating their inventory dollars? The clues for all future inventory decisions are in the data from past investments. The market for your rental service is not static; ...

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