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Five Mistakes Rental Companies Make

My partner, Fred Hageman, and I travel the country consulting — valuing or representing buyers and sellers of rental stores. Over the past 14 years we figure we have seen and analyzed more than 2,000 stores, from large, delivery only, contractor-oriented businesses to smaller general rental stores, renting smaller equipment on a daily and weekly basis to smaller contractors and homeowners. Often, we see stores that have not reached their full revenue and/or profitability potential. In almost every case we can narrow down the reasons for the store not reaching its full potential to one (or more) of ...

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