HSS RentX's 10-Minute Miracle

Published Wednesday, October 01, 2003

When HSS RentX launched its national presence in mid-2001, the word “innovation” crept into virtually every discussion of company culture. It instilled its own information technology, redefined its inventory and revamped its market communications. Now HSS RentX is the conduit for the latest product introduction from its parent company, British-based HSS Plc, which has a unique history of investing in research and development. When managing director Lister Fielding became convinced that rental customers would be better served by a more transportable, user-friendly cabin than those currently available, the company developed the PODZ, a lightweight, portable storage and accommodation ...

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